Today on The Closers Inner Circle Podcast, Denise Griffitts and Ben Gay III explore how to read people, spot key signals, and adapt your sales style to different personalities—so you can build trust and close more effectively.
The Psychology of the Close: Selling to Every Personality
Welcome to The Closers Inner Circle Podcast, where proven sales wisdom delivers real-world results.
I’m Denise Griffitts, joined by my distinguished co-host, Ben Gay III. Today, we’re tackling a challenge every successful closer faces: “How Do I Learn to Read People Better?”
Selling to different personalities isn’t just a useful skill—it’s a key advantage for anyone committed to mastering the art of sales. We’ll explore what the best closers know about spotting subtle cues, building genuine trust, and adapting conversations to fit any prospect. Get ready for practical stories, actionable advice, and insights forged from decades of expertise. Let’s dive in and discover how to truly understand the people you want to serve.
As you listen and follow along with us today, I encourage you to keep The Closers books Part 1 and Part 2 right in front of you—they’re timeless resources that bring even more depth to the lessons we’re sharing. You can find them with free shipping and signed by Ben by going to Ronzone Books on eBay.
SPONSORED BY: This episode of The Closers Inner Circle Podcast was sponsored by my own show, Your Partner In Success Radio. That’s actually where I first met and interviewed Ben Gay III many years ago, and we’ve been firm friends ever since. On Your Partner In Success Radio, I continue to sit down with entrepreneurs, authors, and leaders to share the kind of insights and stories that spark growth and success. You can find it on any podcast platform—just search for Your Partner In Success Radio and subscribe today.